Filed under: News
In-game advertising. Just saying the words invoke anger to Bruce Banner proportions for some gamers. Today EA and Large announced a two-year extension you should probably go shopping for purple shorts.
Bringing advertising to such EA hits as Burnout, Madden, NBA Live, NHL and Nascar to the Xbox 360 and Computer means that Microsoft owned in-game ad firm Huge and EA will continue to mask our gaming worlds with ads marketed for 18 to 34 year-old males. Gamers from other consoles shouldn’t consider themselves lucky though, soon enough Xbox 360 owners will be able to download the Burger King Whopper Launcher in Army of Two for a mere 250 MS Points*!
*Oh, I hope that joke doesn’t come back to bite us.
[Via Joystiq]
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Via Xbox360fanboy
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