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Rumor: Australian retailers consider the 360 dead [Update 2]

7 April 2008 No Comment

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Update 2: According to iTWire, Microsoft has denied the Smarthouse article, which claimed that the Xbox 360 was “dead” in Australia. Mariana Cidade, PR Manager of the entertainment and devices division for Microsoft Australia, noted that over 2 million pieces of Xbox 360 software have been sold in Australia and New Zealand, which is “nearly double [the Xbox 360’s] next-gen competitors combined.” Also noted was the Xbox 360’s attach rate of 7 games per console in Australia, hardly the kind of sales garnered by a dead console. The data comes from GFK, a market research firm, and puts something of a damper on Smarthouse’s already dubious (and anonymous) claims. Find our original post after the break.

Continue reading Rumor: Australian retailers think about the 360 dead [Update 2]

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