Time was, when a game got a bad review, the publisher would keep its head down and wait a year or two before releasing a sequel. These days, however, with those in the games industry becoming more vocal, it seems that a high profile game can’t escape bad review scores without some ridiculous damage control.

In its bid to cover up for less-than-positive Haze review scores (not least IGN’s shocking 4.5), publisher Ubisoft has discredited the review process and urged customers to try Haze for themselves.

“One thing I can already tell about the reviews is that most of the time they are the view of only one person and might not reflect the way you will see the game: you have to make your own judgment,” said Ubisoft community manager Wuzzy. While a fair point indeed, let’s face it — if Haze got brilliant scores all round, Ubisoft would be the last company to say “Oh that’s just one guy’s opinion.” It strikes me as quite funny that game companies plaster review scores and quotes all over a game’s promo material, but is quick to dismiss reviews as unimportant when they’re negative.

Share This

Popularity: 1% [?]