Everybody loves a world’s first. So we might as well mention that Microsoft just released its very first application written for Google’s competitive Android smartphone platform: Microsoft Tag Reader. Tag, as you might recall, is Microsoft’s pseudo QR code implementation that uses high capacity color “barcodes” to link back to content. Download the app from the Android Market, scan a Tag with any camera enabled Android phone, and the linked data will automatically load on your device, be it a web page, video, advertisement, coupon, etc. Of course, readers without tags are as useless as tags without a wide swath of people with devices to read them — so really, Microsoft has no choice but develop its Tag apps (already available for WinMo, Symbian, Blackberry, and iPhone handsets) for as many platforms as possible. First!

Tag: Microsoft’s first Android app is it originally appeared on Engadget on Thu, 04 Mar 2010 06:58:00 EST. Please see our terms for use of feeds.

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