Rumor: EA looking to a ‘premium service’ to Battlefield 3
With Call of Duty Elite proving a successful endeavor for Activision, it’s hardly surprising to learn that Electronic Arts may be looking to copy the scheme in its own shooter franchise. The latest rumblings asset that a subscription service or some sort of season pass could soon be coming to the Battlefield series.
The new money maker is tentatively called Battlefield Premium and is meant to roll out for Battlefield 3 (because they’ve not rubbed that teet hard enough yet) on June 4. That would set it for the day before E3, which is a snazzy enough stage upon which to rock it.
“Battlefield Premium will land you a number of content drops with unique in-game items not available anywhere else,” reads the alleged PR spiel. “First out is the one-of-a-kind Premium knife and black dog tag, plus a set of soldier camos, weapon camos, dog tags and Assignments that will make sure you stand out and get more personalization options.”
Turning games into services has long been EA’s wet dream, so this rumor seems highly plausible. Expect many to be outraged, many more to throw their money at it, and a quiet minority shaking their heads and wondering what happened to the world.